Terri Potter


Execution and Leadership Development


Terri Potter is President and founder of Potter Consulting LLC. Potter Consulting serves the strategic needs of governing boards and Chief Executive Officers. Terri leverages his varied experiences to assist governing boards and CEO’s to achieve their full potential and strategic goals. Services include:

  • Strategic plan assessment and development of strategy execution plans
  • Development of strategic alliances and collaboratives
  • Executive coaching
  • Creation of board improvement plans
  • Development of CEO transition plans
  • Development of Clinical Quality and Safety Programs and Reports

Potter Consulting recognizes that complex business issues have many dimensions and brings to every engagement a network of consultants that are expert in their fields with the goal of defining the most robust solutions for an organization.


Immediate Past Chair and board member of Thrive (Wisconsin’s Capital Region Economic Development Enterprise)
Co-Chair of the Capital Region’s Collaboration Council
Member of the Morgridge Institute for Research board (the private sector component of the Wisconsin Institute for Discovery)
Member of the Madison market US Bank Advisory board
Member of the Total Water Systems board.
An affiliate with the UW-Madison Center for Non-Profits
State of Wisconsin Forward Award of Excellence
HealthGrades Distinguished Hospital for Clinical Excellence Award.
The Brian Howell Award for Excellence in Innovation by Madison Magazine
A member of the In Business Executive Hall of Fame.
Member of the clinical faculties of the Universities of Wisconsin and Minnesota
Guest speaker on Total Quality Management at national and international conferences.


Terri has served in leadership roles for over 40 years. For seventeen years, he was Chief Executive Officer of Meriter Health Services where he was responsible for a health system which included two hospitals; a full-line home health company; a medical laboratory; a nursing home; independent and assisted living senior housing; a foundation; and a health insurance company which provided HMO insurance products to approximately 105,000 enrollees in the south-central region of Wisconsin. He has been involved in founding over eight new businesses and an array of collaboratives. Terri’s leadership foundation was honed while he served as a US Navy supply officer in the U.S. and southeast Asia.

Terri is viewed as a leader of leaders. He has served in a wide array of local, state and national leadership roles. Some recent governing board experiences include: the Greater Madison Chamber of Commerce; VHA; Physicians Plus Insurance Corporation; the Wisconsin Collaborative for Healthcare Quality; the Wisconsin Patient Safety Institute; and the Richland Hospital. He was a member of the Wisconsin Hospital Association board of directors and served as its 1994 board chairman. He also served on two State of Wisconsin Legislative Council Committees which assessed the managed care laws and regulations for the State of Wisconsin and which assessed the health care information system needs for the State.


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